I just prepared an un-named recipe and now wetting my lips to work around this palatable UFO. Sporadic voices from my TV failed to intervene my exhilaration. It landed on the scale of my tongue…err it lacks enough salts - Jeopardy of un-skilled hands. My gestures turned cynical. Excitement dimmed but I didn’t drop armours, added some more salts and now it’s yummy!!
Suddenly a discovery channel voice cracked my attention saying every piece on the planet is made of molecules originated from some dead star and we are co-related with everything we do, everything we see and whatever we feel….As they call - Nitty-gritty thoughts.
Huh, does my recipe correlate to my job….? A cyclone of star-dust touched the outskirts of my mind, shouting why not…! Hilarious…relate my dish to the Global Media Analysis..! And, I got company, a flow of neuron-sparks…
Media Intelligence is a vital tool that’ll rule the coming generation accompanying with its value & impact; I didn’t read this in some tombstone rather its becoming reality. Whatever we see, whatever we listen and what picture media vehicles create onto our mind derives our decision making process. People, product, company, brand, adaptability – media pervades everywhere. Forget about the decision on the floors, it caps the rooftop of our democratic rights, voting power and speech preferences. In a nutshell – Media is awarded with a social storm that assimilates not only our routine life but also, turns the face of a country.
Unfortunately, we as a corporate don’t pay it as attention as it is worthy of- precisely, locked it in a cellar like a child born out of the wedlock!
If I – as some conventional company scale myself in a psychological tool created by Joseph Luft and Harry Ingham – I will fall in a quadrant called Blind. I don’t know what’s in me that others are aware of…and that, will change my fate.
Gone are the days when an emotion-less, retired from life news anchor used to broadcast some piece of cold-drifted news slice. On spark contrast - This is an era of pace, understanding your target audience, bout your niche market with the message you know to work them best. Media intelligence is a tool tells you where your message-sword got blunt…Apparently, I’m not telling you the complicated process or sophisticated technologies from which media intelligence flows but just to share with you the most common and minuscule story of my life – I won a local radio contest and thereby awarded with some silver gifts and a chance to go air on radio, I told my teacher who had an impression for me being careless-bugger, who never showed enough respect for school or mentors. On the day of broadcast I used this opportunity to thank them and admitted my un-shown gratitude towards my school… Guess what, I got overwhelming internal marks.
Now- this story is like a molecule which resembles with even how the goliaths work. We need to understand our target audience, we need to communicate our message & measure them effectively, rather being a piece of boring press-release contemplating a part of high circulated droop, pulling an aimless arrow.
Media intelligence is not about reading a hewed newspaper, watching electronic dumb-pieces or hearing some anecdotal frequencies, nor it is like collecting a bunch of scrap everyday called Media Monitoring, rather it is a distilled process that tells you how much salt your recipe requires so that end user’s face don’t turn venomous, as mine on the other-hour tasting my recipe.
Ahh..last bite of my dish…finished! Will meet you next time with something different! Kill me but media intelligence isn't finished yet, there is so much to chat about…Good Night!
